BYHOURS, the innovative online hotel booking platform and mobile-app which provides users the ultimate flexibility in choosing the duration of their stay, has officially launched in Manama today, enabling users to select the desired check-in time to hotel rooms at any time during the day. This state-of-the-art platform allows users to book hotel rooms in sets of three, six, or twelve hour timeslots; transforming the booking experience into a more fluid, affordable and simplified process.
BYHOURS is the first and only international online hotel booking platform and app that offers such flexibility in hotel stays in more than 3000 hotels in 25 countries across Europe, Latin America, and the GCC region. This innovative start-up is the first to introduce the concept of micro-stays and a pay-per-use finance scheme in the international travel and hospitality industry. BYHOURS enables customers to book hotel rooms in convenient locations at the heart of cities and strategically situated travel hot-spots; the platform is aimed at international business travellers’ in-between meetings and for travellers spending time in cities for short layovers.
Founded in 2012 by Guillermo Gaspart and Christian Rodriguez, the Company applies the concept of pay-per-use payment to the hospitality market powered by time flexibility for customers and hotel owners. Inspired by the needs of customers given their combined veteran hotel experience, and driven by a strong entrepreneurial drive; the founders invented the winning BYHOURS formula to serve the growing needs’ of customer in today’s world. The formula also boasts a two-fold advantage to its stakeholders, enabling hotels to increase their profits from Revenue Per Available Room (RevPAR) while acquiring new customers.
Founder Guillermo Gaspart will be in Manama this week, taking part at the UNWTO Tourism Tech Adventures conference, where he has been invited to showcase the BYHOURS solution amongst key players in the tourism industry, including tourism start-ups with a vested business interest in Bahrain, as well as international representatives of corporations, institutions and international investors. The press conference was kicked off with a speech by H.E. Mr. Zayed AlZayani, Minister of Industry, Commerce & Tourism of Bahrain.
In light of its’ international appeal, BYHOURS has already secured the support of global investors, including support from Super Business Angels from Abu Dhabi who are current investors in the company. With the continued expansion into the GCC region, the Spanish-based start-up is currently seeking new investors from the region as it continues to increase its market share in existing locations and new potential markets such as the United States of America.
Guillermo Gaspart, Chief Executive Officer (CEO) and Founder of BYHOURS remarked, “We are very pleased to officially launch the BYHOURS app in Bahrain, given its reputation as a tourism hotspot as well as a key start-up and business hub in the region. We are confident that the flexible app will serve the needs of international business tourists travelling throughout in the region, whether it’s for a conference or a short business meeting. With our innovative model, business travellers in Manama and GCC now have the ability to book a 3, 6, or 12-hour stay from a wide range of hotels in ideal locations, such as city centre hot-spots or within short distances from city airports.”
“Since launching BYHOURS in 2012, we witnessed an exponential increase in demand from customers for micro-stays in hotel. In light of the digital age, we truly believe that this is the future of the hotel industry, and not simply a temporary phase. Travellers have become more business savvy, and their needs have evolved and matured across various industries. Our vision is for BYHOURS to be recognised as the leading travel necessity and lifestyle tool,” Mr. Gaspart added.
Targeting national and international business travellers and seeking to expand into new markets and secure additional investors in the region, BYHOURS is focusing on continually improving the platform’s user experience and technological features. By securing additional partnerships with three, four, and five-star hotels across Bahrain to tap into the micro-stays market, the Company is focusing on moving away from the traditional minimum hotel stay of 24 hours, using the creative strategy of micro-stays and a customer centric approach. Traditional hotels now have the opportunity to compete with the real competitor in the industry in today’s world such as the likes of Airbnb, given their success lies in meeting the ever-evolving demands of customers by benefitting from a more flexible and personalised model.
BYHOURS has already secured partnerships with more than 30 premium hotels across the Kingdom of Bahrain and the GCC region; including the Gulf Hotel Bahrain Convention & Spa and the K Hotel in Manama, as well as a portfolio of prestigious hotels and hotel chains including Best Western, City Seasons, Warwick Hotels & Resorts, and Savoy in the greater GCC region, which are all available for micro-stay bookings on BYHOURS platform.
The company recently released a remastered version of its mobile app, which is free and available for download on iOS and Android, currently enjoying a growing customer base of 300,000 users worldwide.
To download the BYHOURS app, please visit the following link: https://go.onelink.me/mkO3?pid=press&c=ndp-launchingmanama
To find out more information about BYHOURS, or to inquire about investment opportunities, please visit the Company’s website http://www.byhours.com.