Damas, the Middle East’s leading jewellery and watch retailer, has opened a new Damas Collections store. Located at the Seef Muharaq Mall at Al Seef in Bahrain, the new shop inculcates Damas’s signature look as well as a unique concept of the store.

Inaugrated by Her Excellency Shaikha Noora Bint Khalifa Al Khalifa, Bahraini entrepreneur and auditor, the event was overseen by the Retail Director of Damas, Mr. Kevin Ryan and Mr. Robert Addison General Manager of Al Seef at an exclusive opening ceremony.

Speaking on the occasion, Kevin Ryan said:“We are deeply honoured to have Her Excellency Shaikha Noora Bint Khalifa Al Khalifa with us as we mark the expansion of our operations in Bahrain.”

Ryan added:“We believe we will be able to enhance our retail footprint by being at the Seef Muharaq Mall and by improving the in-store shopping experience for our customers.This store will showcase intricate designs from celebrated in-house brands such as Farasha, Hayati, Spring, OneSixEight, Solitaire and Orana.”