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“Danat” card Launched

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CrediMax pioneers itself once again by launching their highly rewarding, value packed MasterCard in partnership with Hypermarket, the leading hypermarket and department store chain in the GCC. The first-of-its-kind co-branded card ‘Danat’ marks the latest innovative payment solution from CrediMax.

The unveiling of the credit card took place during a press conference held at CrediMax’s premises where the features and benefits of the card were jointly revealed to all members of the press and guests of both entities by Mr. Yousif Ali Mirza, Chief Executive of CrediMax and Mr. V. Nandakumar, Chief Communication Officer of Lulu Group and Mr. Juzer Rupawala, Regional Director of Lulu Hypermarket.

“This collaboration reflects our joint commitment and underlines our continuous efforts to strengthen our market share in the card and retail industry in the Kingdom of Bahrain,” commented Mr. Yousif Ali Mirza, Chief Executive of CrediMax. “The idea behind this partnership is simple; bring high-end products and services to our loyal customers.” He added.

“The card industry witnesses an increasing amount of co-branding across various industries; similarly, we saw this as an opportunity to launch a product to fulfill the growing needs of consumers in the Kingdom of Bahrain. The benefits provided by this partnership include cash-backs, discounts and rewards and undoubtedly an overall improved customer experience. ” added Mr. Mirza.

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Mr. V. Nandakumar, Chief Communication Officer of Lulu group said: “We have always strived to provide greater convenience and value to our shoppers and the launch of Danat card in association with CrediMax is another step in that direction”.

Lulu group’s Regional Director Mr. Juzer Rupawala added, “The “Danat” card is designed to match customer lifestyle and financial expectations. Shoppers can look forward to having exclusive offers, priority services and a host of other privileges which will come with Danat card.”

Commenting on the partnership, Mr. Khaled Abdulkarim, Country Manager – Bahrain, MasterCard said: “We are delighted to collaborate with our longstanding partner CrediMax and Lulu Hypermarket to launch the innovative ‘Danat’ MasterCard Credit Card. We are confident that through this partnership we will continue to meet the changing and unique demands of consumers in Bahrain by providing a simple, safe and secure way to pay while receiving benefits and rewards that enrich their lives whether in Bahrain or when travelling abroad.”

Card holders will also have 24 hours access to online banking services, telebanking and customer service. The card is also accepted worldwide making travel easier. In addition to the card features and benefits, customers can also look forward to year round offers, sales, cash backs and discounts at Lulu. There will be exciting offers for customers throughout the year with the Danat card – everyday will be a reason to celebrate shopping

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