First Motors, the exclusive distributor of Hyundai vehicles in the Kingdom of Bahrain, recently sent two of its staff members to Frankfurt, Germany for a Data Driven Marketing Training.
The training took place in Hyundai Europe Headquarters in Frankfurt, Germany over a period of 3 days. Mr. Ali Mohammed Al-Khuzaei, the Assistant Marketing Manager and Ms. Muna Abdulrahim, the Customer Relationship Management Officer of First Motors attended the seminar and were each provided with a certificate for successfully completing the course.
The training elaborated on the numerous ways and techniques of obtaining a customer data base and linking it with digital media portals such as websites and social media networks, to keep in touch and provide one on one communication with existing and prospective clients. This enables businesses to provide an overall improved customer service and experience with the brand.
The aim of the training was to provide the trainees with methods on how they can collect personal information on buyers such as their ages, birthdays, marital status and income levels. This gives business owners a better understanding of their clients, and helps them to assess the needs, wants and expectations of their customers.
Speaking about this Training, Mr. Ahsan Chishty, the General Manager of First Motors said: “We at First Motors believe in the importance of investing in our most important asset; our very own staff. We consider training to be a vital aspect of growth and development for the employees and would always encourage them to take part in such valuable programmes as and when they arise. We are extremely proud that Mr. Ali and Ms. Muna could attend this training at our headquarters in Germany, and immensely benefit from it.”
From his side, Mr. Ali Mohammed Al-Khuzaei, the Assistant Marketing Manager of First Motors commented: “This was a great honour for me as I have come away having learnt a new dimension in the marketing field that has further motivated me in giving my best to this organisation and its customers. I would like to thank First Motors for providing me with this incredible opportunity that has contributed towards increasing my knowledge base and expertise.”
Data Driven Marketing refers to the marketing insights and decisions that arise from the analysis of data about or from customers. Primary data is the information collected directly from surveying customers and the secondary data comes from tracking online social interactions, web browsing behaviour and online search behaviour.
First Motors, part of Al Zayani Investments group, is fully committed to demonstrating to the Bahrain market that Hyundai is the brand that represents unique value for money without compromise. Their confidence in Hyundai is demonstrated through their sensational Lifetime Warranty that is offered on the entire range of Hyundai passenger vehicles.