Euro Motors, the exclusive dealer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, has won for the third time in a row in the prestigious Annual Jaguar Land Rover Middle East and North Africa Marketing Awards, garnering three of the highly coveted awards in its 2015/2016 edition.
The event was held at the Eastern Mangroves Hotel & Spa by Anantara in Abu Dhabi on Thursday, the 11th of August 2016, and recognized the successes of the Jaguar Land Rover dealers in the Middle East and North Africa Region, spread over 28 countries, for the Fiscal Year 2015/16.
Euro Motors Jaguar Land Rover, Bahrain’s premier dealership, emerged victorious for a third straight year, with its accomplishments coming in a very limited number of categories whilst facing tough competition. The awards received by Euro Motors Jaguar Land Rover were the Best Land Rover Discovery Sport Launch, Best Jaguar XF Launch and the Best Social Media Award.
Mr. Paul Yates, the General Manager of Euro Motors Jaguar Land Rover, expressed his delight at the comprehensive victory and said: “This recognition from our peers in the MENA region emphasizes the significance of the proactive ventures we have taken over the past year and the outstanding essence of our work at Euro Motors Jaguar Land Rover. They are the results of our perseverance, strict adherence to our philosophy that warrants Jaguar Land Rover Limited’s faith in us and our constant pursuit of excellence and therefore, it is an absolute honour for us to be accepting the titles of Best Land Rover Discovery Sport Launch, Best Jaguar XF Launch and the Best Social Media Award. These awards go to recognize that the Jaguar Land Rover Bahrain Marketing team leads the way by example in the automotive sector in both the Kingdom of Bahrain and in the region as well and I would like to congratulate each member of our team for this triumph. This acknowledgement only pushes us to achieve greater heights as a team, following the path of the immaculate Jaguar Land Rover way of life”
Upon receiving the awards, Ms. Hannane Laidouni, Marketing Manager, said: “I would like to thank our senior management, led by the Managing Director, Mr. Nawaf Al Zayani, for their leadership qualities and guiding principles as if it were not for them, we would not be established in the position we are today and therefore, these awards also go to underscore their invaluable efforts in our collective growth. I take this opportunity to express my gratitude to Mr. Paul as well for structuring an environment that breeds high levels of productivity and a need for constant success, and for leading us forward by example, thereby playing an integral role in our accomplishments. The exceptional work put in by the Euro Motors Jaguar Land Rover team day in and day out is also worthy of special mention as the impeccable work ethics and conscientious work rate of each member laid the foundation for our current successes.”
“As always, we do not look to just maintaining our level of work but rather, we pledge to further enhance our products and services in order to consolidate our status as the premier automotive dealers in the Kingdom of Bahrain, and at the same time, to cement our unmatched ranking among the other dealerships in the international motoring industry. Our efforts in this direction are exemplified by our pioneering creations that help us to service our customers better with each innovation, therefore, elevating our benchmark setting standards to a substantially greater extent each time,” she added.
The receipt of this award comes on the heels of Euro Motors Jaguar Land Rover’s highly successful performance in the previous two Jaguar Land Rover (JLR) MENA Marketing Awards. Euro Motors Jaguar Land Rover won the Jaguar Land Rover Experience Award in the 2013/2014 ceremony for the unrivalled customer satisfaction it provided during the year, with that trend continuing ever since. During the 4th Annual Awards in 2014/2015, the Launch of the Land Rover Experience Centre in the Kingdom of Bahrain was voted the Best Experiential Event of the Year 2014/2015 and Euro Motors Jaguar Land Rover was presented the Award for the Best Use of Social Media in the Year 2014/2015 as well as being granted a Certificate of Recognition in appreciation of its achievements in PR during the Year 2014/2015.
Also, the highly lauded Marketer of the Year 2014/2015 title was awarded to the Marketing Manager of Euro Motors Jaguar Land Rover, Ms. Hannane Laidouni, a French national who joined in July of 2013. A graduate from the Sorbonne University in Paris in the field of International Relations and Communication with concentration in Business and Marketing, Ms. Hannane has diligently led the marketing team at Euro Motors to establish strong brand partnerships and proactive customer oriented events as well as media related activities to position both brands in their rightful, leading positions.
One of the first key initiatives introduced by Ms. Hannane subsequent to her arrival at the helm of the Marketing Department was the creation of Social Media channels that ensured a comprehensive and constant social and digital presence throughout Euro Motors Jaguar Land Rover’s marketing strategies. Since then, Euro Motors Jaguar Land Rover has witnessed an enormous response in Social Media activity through constant engagement on all digital platforms by the dealership itself, in turn encouraging public interaction to a much greater degree as well. And it is this hard work, immaculate work ethic, persistence and strategic approach that have led the Jaguar Land Rover Bahrain Marketing Team to win the Best Social Media Award in the 2015/16 Jaguar Land Rover Middle East and North Africa Marketing Awards.
The Marketing Department has gone from strength to strength during the last few years that saw the conception, manifestation and launch of the Land Rover Experience Centre Bahrain (LRE), the first of its kind in the region, located at the Bahrain International Circuit (BIC). A centre of excellence that embodies the highest quality of standards that the Jaguar and Land Rover marques emanate, the LRE serves to showcase the extreme capabilities of Land Rover vehicles and their potential to overcome even the most rugged terrains. This initiative, along with the extraordinary increase in the quality and quantity of experiential activities over the last 3 years, such as the many Drive Events that have been held, bring customers closer to the brand. Thereby, they have been instrumental in positioning the Euro Motors Marketing Department where it stands today, in both the Kingdom of Bahrain and the region as well.
Since the start of its operations in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in the Kingdom of Bahrain. Continually striving to attain the highest standards, Euro Motors does not compromise on presentation, quality, technical service or customer care in accord with its belief in offering the utmost to customers.
To know more, call the Euro Motors Jaguar Land Rover showroom on 17460460 or follow the latest posts about Jaguar on Facebook at Euro Motors – Jaguar Bahrain or on Instagram at @emjaguarbahrain and about Land Rover on Facebook at Euro Motors – Land Rover Bahrain or on Instagram at @emlandroverbahrain. Additionally, to get further information, follow up to date Jaguar tweets on Twitter at emjaguarBahrain or Land Rover tweets on emlandroverbh.