Euro Motors Jaguar Land Rover Launches Jaguar Experience at BIC

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Euro Motors, the exclusive importer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, in collaboration with the Bahrain International Circuit (BIC), announced that Jaguar, a global leader in the production of luxury vehicles, will officially inaugurate the Jaguar Experience Centre at the Bahrain International Circuit, on Sunday, the 27th of May, 2018. The Centre is the first ever Jaguar Land Rover Experience Centre in the Middle East and North Africa region.

An official contract for the state-of-the-art Jaguar Experience Centre was signed between Shaikh Salman bin Isa Al Khalifa, the Chief Executive Officer of Bahrain International Circuit and Mr. Stephen Lay, the General Manager of Euro Motors Jaguar Land Rover, at the Bahrain International Circuit on the 14th of May 2018.

The innovative Experience Centre will enable Jaguar enthusiasts from Bahrain, as well as wider Middle East consumers, to experience a fast-paced and exhilarating adventure. Being the only Experience Centre exclusive to dynamic sports cars in the Kingdom, the Jaguar Experience Centre will be offering unique and tailored drive experiences through two vehicles of one of its most popular model, the Jaguar F-TYPE. Expected to witness an unprecedentedly large number of visitors per day, the Jaguar Experience will be operational during BIC open track days and retail experience days.

Speaking on the historic occasion, Mr. Stephen Lay, the General Manager of Euro Motors Jaguar Land Rover, said: “We, at Euro Motors, are extremely delighted to be partnering with the Bahrain International Circuit once again in unveiling the Jaguar Experience. The Centre represents another proud achievement for us promising our customers and prospects a wonderful opportunity to experience Jaguar vehicles. Here, guests will be able to experience the unparalleled performance that is guaranteed in our award winning Jaguar F-TYPE under the guidance of professionally certified and experienced instructors.”

“This is a great moment for the Kingdom of Bahrain as we have added yet another prominent milestone in the Kingdom’s timeline that serves to consolidate its presence amongst the world’s elite in the global picture of the motoring world. We look forward to welcoming everyone to our revolutionary new offering as well as towards hosting them to the best of our capabilities and beyond to ensure that a good time is had by all,” he added.

Further commenting on the event Shaikh Salman bin Isa Al Khalifa, Chief Executive at Bahrain International Circuit, said: “We at BIC are extremely proud to be opening the region’s one and only Jaguar Experience Centre at our facility. To be associated with such a globally renowned and leading automotive brand such as Jaguar is a true privilege, and we thank Euro Motors for this fantastic opportunity.”

“We look forward to welcoming motorsport fans to the circuit for them to enjoy everything the Jaguar Experience Centre has to offer. Euro Motors has put together something truly special, and we invite the sport cars enthusiasts to come to BIC and experience the Jaguar F-TYPE on our world class track and cherish the thrill of driving a magnificent sports car,” he added.

The Jaguar Experience team consists of dedicated staff providing unrivalled certified Jaguar instructor experiences on the BIC Grand Prix track. The Centre has been designed to ensure that guests are given a dynamic, hands-on and, prominently, memorable experience.

To complement the drive experience, the Centre will have a dedicated lounge acting as the central hub of operations showcasing a diverse range of stunning branded goods that will be for sale, giving guests the perfect opportunity to purchase enduring souvenirs of their visit.

Powerful, agile and utterly distinctive, the Jaguar F-TYPE is a true sports car that offers specifications only a Jaguar can provide effortless performance and precise agile handling, with everyday refinement and usability. Designed to deliver pure driving pleasure, the F‑TYPE’s technical excellence offers exhilarating performance, state-of-the-art handling and an unrivalled driver-focused experience.

Since the start of its operations in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in the Kingdom of Bahrain. Continually striving to attain the highest standards, Euro Motors does not compromise on presentation, quality, technical service or customer care in accord with its belief in offering the utmost to customers.

To know more, call the Euro Motors Jaguar Land Rover showroom on 17460460 or follow the latest posts about Jaguar on Facebook at Euro Motors – Jaguar Bahrain or on Instagram at @emjaguarbahrain. Additionally, to get further information, follow up to date Jaguar tweets on Twitter at emjaguarBahrain.