Genesis ranked highest among all automotive brands in the J.D. Power 2018 U.S. Initial Quality Study (IQS) released today. This marks another leap forward from last year, when Genesis ranked first among premium brands and second overall in its first time included in the study. There were 31 ranked brands, 13 premium, in this year’s study.
The Genesis G90 also placed first among vehicles in the Large Premium Car segment for quality ratings.
“Being recognized as a quality leader for the second year in a row by J.D. Power affirms our ambition to lead as a desirable and trusted brand,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand. “Genesis will continue striving to create exceptional vehicles in terms of aesthetics, technology, quality and safety, always focusing on delivering the best we can to our customers.”
The IQS study, now in its 32nd year, serves as the industry benchmark for new-vehicle quality measurement. The 2018 U.S. Initial Quality Study is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership. The study is based on a 233-question battery organized into eight vehicle categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.
Since taking top honors in the 2017 IQS study among premium brands and second overall, the Genesis brand placed second in J.D. Power’s U.S. Automotive Performance, Execution and Layout (APEAL) Study among premium vehicles.