- INFINITI promises a new era of premium brand experience in Bahrain
- Exclusive preview to INFINITI customers of new State-of-the-art INFINITI showroom
Y.K. Almoayyed & Sons (YKA), the exclusive distributor for INFINITI across Bahrain today accomplished a major step forward for the INFINITI brand in Bahrain by organizing an exclusive preview for INFINITI customers of the new dedicated State-of-the-art INFINITI showroom.
The conceptualization of building the State-of-the-art INFINITI showroom was driven by Almoayyed family, and materialized with the purpose of delivering the INFINITI brand promise and providing an unprecedented total ownership experience to customers.
The INFINITI Center in Bahrain conforms to the signature IREDI (INFINITI Retail Environment Design Initiative) design concept which creates a highly distinctive, authentic INFINITI branded retail environment – the look and feel that aligns with INFINITI’s brand identity consistently around the world.
This important announcement marks the next step in INFINITI’s pursuit to transform itself into a luxury automotive brand and strong market contributor in Bahrain. Earlier this year, INFINITI Motors Limited awarded Y.K. Almoayyed for the highest ever sales achievement for fiscal year 2015. The strong position of INFINITI in Bahrain has sustained in FY16, with 10.6% market share YTD.