Google has announced the Google+ profile will no longer be identity in all Google products. This change will be trickling out “in the coming months,” and the first product to enjoy the change will be YouTube.

Bradley Horowitz, Google’s vice president of streams, photos, and sharing, says the changes are a response to user feedback (much like LinkedIn did this weekend). The move means you’ll soon be able to use your standard Google account to share content, communicate with contacts, create a YouTube channel, and so on. Unlike your public Google+ profile, your Google account is not searchable or followable. The YouTube team has shared how these changes will affect comments and channels on the video site. In short: Google+ will slowly but surely be going away. Starting today, the comments you make on YouTube will no longer appear on Google+. The same applies the other way: Nothing you post on Google+ will appear on YouTube.

That said, YouTube says its creator community did like Google+’s moderation options on channels, such as reviewing comments before they’re posted, blocking certain words, and auto-approving comments from certain fans. These features will remain, just sans Google+.