Swarovski, synonymous with brilliance and glamour, has selected Karlie Kloss to embody its signature sparkle throughout the world.
Creative Director Nathalie Colin commented: “We are so excited to have Karlie as our new brand ambassador. Besides her amazing beauty, she stands for modernity, freshness, self-confidence, elegance and spontaneity. Everything that we convey through our collections.”
A fashion and lifestyle inspiration, a savvy digital personality with the Klossy YouTube channel, the brains behind the Kode With Karlie scholarship and a philanthropist business woman with Karlie’s Kookies: Kloss is so much more than a supermodel. Her many inspiring facets reflect the Swarovski brand, with its collections designed for women ready to shine, and make their everyday extraordinary. Karlie Kloss commented: “It’s a honor join the Swarovski family and to be part of the brand’s long history of bringing elegance to women through brilliant, unique designs.”
Kloss is a natural fit for Swarovski, as Nathalie Colin explains: “Karlie is someone young women look up to – her use of social media makes her accessible to a broad audience. As a brand, accessibility has always been part of our DNA, and we take every opportunity to get closer to our consumers. Karlie has an innate understanding of the digital world; we can’t wait to leverage her creativity to share inspiring stories about our jewelry and capture those emotional moments in life. The whole team is already in love with her!”
To open up this new chapter together, Karlie and Swarovski created a quirky video unveiled on social media channels including YouTube and Instagram, which lets Karlie’s personality really shine. The supermodel is captured in a natural and casual mood, getting familiar with how to pronounce the name of the brand, one of web users’ most frequently asked questions.
Karlie will continue to bring her captivating personality and inner shine to Swarovski’s fashionable and contemporary universe throughout the season.