Gulf Air, the national carrier of the Kingdom of Bahrain, has assigned Memac Ogilvy Bahrain, one of the Middle East and North Africa’s leading and modern marketing and communication agencies, as the lead integrated marketing agency. The appointment of Memac Ogilvy Bahrain follows a competitive selection process.
Gulf Air’s network serves multiple cities in Asia, Europe and Africa, connecting Bahrain to the world. As such, is a key national infrastructure asset, serving as a powerful driver for the economy and supporting the Kingdom of Bahrain’s on-going economic growth. Memac Ogilvy Bahrain will be offering Gulf Air strategic communications, creative counsel as well as digital marketing to highlight its long presence in the market. To further increase brand visibility and drive consideration Memac Ogilvy will be working on brand awareness which includes the new fleet, new cabins and network expansion and codeshares to further support Gulf Air in engaging with its target audiences and expand visibility regionally and internationally.
Gulf Air’s Director of Marketing and Digital Mr. Mohamed Adel Jamsheer said: “We are excited to extend our regional strategic partnership with Memac Ogilvy to Gulf Air and welcome them on board. With big plans lined up for the year ahead with new destinations and services. We look forward to working with Memac Ogilvy Bahrain and we will be trusting their wide-ranging experience, to support us significantly to take our communications strategy up a gear and support the growth strategy of Gulf Air.”
Mr. Ghassan Boujacli, Managing Director of Memac Ogilvy Bahrain said, “We are honoured to add Gulf Air to our portfolio of world-class brands in the region. Gulf Air became one of the first commercial airlines established in the Middle East and it’s continually striving to attain the highest standards of products and services in the Kingdom of Bahrain. This is an exciting time for us, and we look forward to be part of the Gulf Air’s recent rebrand journey that started in 2018 and offer more innovative and integrated marketing solutions with a more modern touch.” Gulf Air aims to connect the Kingdom of Bahrain to the world and to enhance the customer experience by providing safe, reliable and seamless travel, combined with our culture and delivered with unique Arabian hospitality.