As part of its efforts to promote the Kingdom of Bahrain in international markets, the Bahrain Tourism and Exhibitions Authority (BTEA) announced its participation in the World Travel Market (WTM), a platform which attracts representatives from the travel and tourism industry, which will be held in the United Kingdom from the 5th to 7th of November 2018.
The delegation from the Kingdom of Bahrain will be headed by the Chief Executive Officer of the Bahrain Tourism and Exhibitions Authority, H.E. Shaikh Khaled bin Humood Al Khalifa, alongside representatives from the Bahrain Economic Development Board, the national carrier Gulf Air, as well as a number of Bahrain leading hotels, and travel agents.
“Our participation at the WTM comes in line with our strategy to enhance the local tourism sector as it provides a global platform to display Bahrain’s unique and attractive tourism offerings. Being here will enable us to continue to build upon our trade relationships and raise awareness of the Kingdom’s profile in the UK market; which includes our continuous marketing efforts through representative offices, offering charter flight programs, and promoting new beachfront developments.” said the Chief Executive Officer of BTEA, H.E. Shaikh Khaled Bin Humood Al Khalifa.
This year at WTM, Bahrain will continue to showcase its rich cultural heritage and vibrant tourism landscape; with 28 new properties set to open by 2021, the Kingdom’s hospitality sector is continuously growing, and accommodation options for visitors are increasingly accordingly.
At its stand this year, Bahrain will be hosting Vincenzo Nibali, world class race rider for the UCI World Team Bahrain–Merida who will be promoting the upcoming Bahrain Ironman in December 2018. The event will gather representatives from travel and technology industry and companies in the private sector to discuss investment and business opportunities for the upcoming year, allowing them to exchange knowledge and experiences to push this sector forward.
BTEA’s participation comes in line with its long term strategy to further develop the Kingdom’s tourism sector and strengthen its position on regional and international levels under the slogan of ‘Ours. Yours.’, which contributes towards the Kingdom’s economy and the 2030 Economic Vision.