twenty4 distinguishes itself from their competition with trendy fashion that is available at incredibly affordable prices. Now with the launch of their new cosmetic lines, twenty4 is closing the gap of a compete fashion brand. The cosmetic line include world famous brands like Revlon, Max Factor, Maybelline, Essence, Pretty, Rimmel and Bourjois. As an offering from the highly successful retail group, BMA International, twenty4 first launched in Bahrain at The Bahrain Mall in November 2013. The successful opening led to widespread public enthusiasm towards the fashion concept resulting in subsequent openings in the country, viz. at Enma Mall, Ramli Mall and Adliya. The store’s dynamic layout, with clearly segmented departments, offers an inviting ambience for fashion shoppers, with their exciting range of winter wear and their cosmetic brands which are sure to attract many more fans to its new location.

Commenting on the brand, Area Operations Manager, Gaurav Kaushik said, “For a young and trendy brand, we offer fashion at really low prices. We want our customers to buy new fashion as often as they want without burning a hole in their pockets. We want them to feel warm during the winter season in the most fashionable way. So, we look forward to welcoming many more satisfied customers to stores and make twenty4 synonymous with Value, Versatility & Fashion.”

The fashion is inspired by the latest trends around the world at prices that are incredibly affordable.