VIVA engages the local community with its ‘Beat the Heat’ campaign


As part of VIVA Bahrain’s ongoing community-focused initiatives, the telecom operator conducted a nationwide ‘Beat the Heat’ campaign, which involved the distribution of more than 3,000 complimentary ice creams amongst the local community to help them battle the scorching summer heat.

The campaign conducted during the second week of August, witnessed two VIVA trucks travelling across Bahrain to hand out sweet icy treats at various outdoor locations including construction sites, playgrounds and neighbourhoods in Sitra, Riffa, Manama Souq, Hamad Town, Salmabad, Souq Muharraq and other areas.