Y. K. Almoayyed & Sons (YKA) announces a major new partnership with Bahrain International Circuit (BIC), making it an official partner of the circuit for three years to 2024.
The broad ranging partnership will offer significant benefits to both parties, enabling Y. K. Almoayyed & Sons to have a major presence at one of the leading motorsport venues in the world, whilst also allowing the Circuit to develop new customer experiences alongside some of the leading car brands in the world.
The partnership agreement was signed in an official ceremony on March 23 at the circuit by Mr. Mohammed Almoayyed, Director, Y. K. Almoayyed & Sons, and BIC’s Chief Executive Officer, Shaikh Salman bin Isa Al Khalifa, in the presence of BIC Chairman Arif Rahimi and senior management and officials from both organizations.
Commenting on this landmark partnership with BIC, Mr. Alok Gupta, Y. K. Almoayyed & Sons’ Chief Executive Officer said, “We are extremely proud to have entered into this partnership with BIC, the internationally acclaimed host of world-class motor sporting events. We look forward to a sustainable and long-standing association with BIC which I am sure this partnership will create a great synergy with our varied range of global automotive brands”.
Gracing the occasion, Mr. Mohammed Almoayyed, Director, Y. K. Almoayyed & Sons stated, “It is indeed a matter of great honor and prestige for us to be the official partner of BIC for the coming 3 years and we are hopeful that this alliance will further cement our role in working together with BIC to ensure its growth to be one of the top destinations for globally renowned motorsports in the world. We are extremely positive about the success of this partnership and I see no reason for it to not extend beyond 2024”.
Shaikh Salman bin Isa Al Khalifa, Chief Executive Officer of Bahrain International Circuit said, “It is a great honour to welcome Y.K. Almoayyed & Sons as our latest official partner at the circuit. The partnership between us is a natural fit for both parties and we are sure it will deliver significant mutual benefits over many years. This prestigious and diverse business group of Bahrain has long been synonymous with quality automobiles in the Kingdom and we look forward to working with them across our business, including the development of new customer experiences. Overall, we believe the partnership will further strengthen BIC’s presence as the Home of Motorsport in the Middle East”.