Monday, September 21, 2020

Yahoo’s fight in mobile first world

Yahoo’s business has always been about using the latest tech to capture people’s attention with interesting content. They were many people’s first real home page on the web.

Before search and social, you’d go to Yahoo to see links worth checking out. In the interim periods of change in consumer tech, they’ve adapted their product strategies to follow their model, with points of success and failure. In a recent visit to Yahoo’s Sunnyvale headquarters, we got a better look at how the company is adapting the mobile-first world.

Yahoo’s efforts in mobile over the last several years have focused on improving product by bringing in new talent and technology through acquisition. For instance, Yahoo News Digest,  aims to keep a broad audience informed with the top news of the day, just like the Yahoo home page before it. But the app’s updates are partially algorithmically written, reducing the need for human curators.

On the user experience front, company’s mobile team has cranked out  exciting apps that offer more pleasant ways to present the information and news people check every day. Yahoo VP of Design Albert Song says one of the most important facets of the team’s work is creating a design language that incorporates Apple’s “flat” iOS features and Google’s Material Design so as to feel native on major platforms, yet unique enough that users realize they’re in a Yahoo app.

Looking across its offerings, Yahoo has hundreds of millions of people looking at content in these apps. That attention is valuable to advertisers — but less valuable than attention given on platforms where advertisers can target specific audiences.

That’s because Yahoo is fighting for attention and thus ad dollars, with social behemoths like Facebook. People check their favorite social feeds (and increasingly, messaging apps) on their phones tens of times a day, for minutes at a time. Because they already capture so much attention, these services can bundle in more kinds of content to get users to stay around longer.

MOST READ

The American University of Bahrain (AUBH) welcomes class of 2024

The American University of Bahrain (AUBH), re-opened its campus in Riffa, following an orientation session for the incoming Class of 2024 students. AUBH Founding...

KHK MMA dominates at BRAVE CF 41 with four huge victories

BRAVE Combat Federation hosted the first of three groundbreaking events last Thursday in the Kingdom of Bahrain, with seven bouts taking place behind closed...

stc Bahrain joins stc Group as the diamond sponsor of Virtual Capacity Middle East

stc Bahrain, a world-class digital enabler, joins stc group Kuwait and KSA as a Diamond sponsor of the virtual Capacity Middle East Conference 2020,...

HH Khalid bin Hamad congratulates ‘Your Talent at Home’ winners

First Deputy Chairman of the Supreme Council for Youth and Sport (SCYS) and President of Bahrain Olympic Committee (BOC) His Highness Shaikh Khalid bin...

Declaration Supporting Peace: A historic, brave step aimed to enhance regional security and stability

The declaration supporting peace signed by the Kingdom of Bahrain with the State of Israel is a historic move towards establishing peace in the...

The aftermath of a historic night for BRAVE CF and Arab MMA

BRAVE Combat Federation’s vision of globalizing the sport started within the Arab world, which was often overseen by many other organizations, and to provide...

Kdan Mobile’s DottedSign Includes AATL Certificates to Ensure Users the Highest Level of Electronic Signature Process

Kdan Mobile Software Ltd., a global software as a service (SaaS) company, has announced that its e-signature service DottedSign now includes a digital identity...

Interior Minister: valid PCR certificates for entry to Bahrain via causeway

The Interior Minister General Shaikh Rashid bin Abdullah Al Khalifa said that Polymerase chain reaction (PCR) certificates accredited by the Saudi Health Ministry within 72...

Zain Bahrain introduces Zain Digital Natives Advancement Program for newly recruited Gen Z Bahraini employees

Zain Bahrain, a leading telecommunications operator in the Kingdom of Bahrain, fuelled by the passion to empower Bahraini youth with specific skills, recently announced...

Adherence to precautionary measures national responsibility

President of the Supreme Council of Health and Chairman of the National Medical Taskforce for Combating Coronavirus (COVID-19) Lieutenant-General Dr. Shaikh Mohammed bin Abdulla...

Health Minister urges compliance to reduce COVID-19 infections

Health Minister Faeqa bint Said Al-Saleh urged full compliance with the mandatory precautionary measures to curb the spread of the novel coronavirus (COVID-19). She called...

Loan payment deference to help citizens, SMEs

The banks’ response to defer loan payments until the end of the year is a continuation of the initiatives in the financial and economic...

RHF Secretary-General visits flood-affected areas in Sudan

Royal Humanitarian Foundation (RHF)'s Secretary-General Dr. Mustafa Al-Sayed, visited some areas affected by the floods and torrents that swept Sudan. This came under the directives...

Carrefour Bahrain Introduces ‘Click and Collect’: The Latest Innovation for Faster and More Flexible Online Shopping

Carrefour, operated by Majid Al Futtaim in the Kingdom of Bahrain, is introducing Click and Collect, a new service that will give online shoppers...

iGA announces jump in usage of government app & eServices

Government digital transformation efforts are proceeding at breakneck speed, as reflected by the quarterly eServices statistics report, which recorded a 20 fold surge in...