AITAPCO, a division of Ebrahim K. Kanoo, received a Marketing Excellence award from Dynex batteries at a customer meet event held at the Golden Tulip Hotel. The event was attended by over 200 local dealers, retailers and key customers. Members of the Dynex regional team and representatives of Ebrahim K. Kanoo’s senior management were also present at the event. Dynex is a premium global battery brand from Exide Industries Limited (EIL), which is the largest battery manufacturer in India.

Ebrahim K. Kanoo Senior General Manager of Spare Parts, Gurcharan Singh said: “Since its introduction to the Bahrain market, the Dynex brand has enjoyed a dominant market presence, with the last 20 years showing a consistent growth in sales. The brand has also gained a loyal following, as customers specifically ask for Dynex batteries due to their reputation for reliability. We are delighted to receive the Marketing Excellence award from Dynex, which is an acknowledgement of the effort by our team to promote the brand.”

Exide Industries Limited Automotive Exports Manager Joydeep Chatterjee added: “Dynex batteries is a well-established brand in the Bahrain Market, and is known as a premium quality product. We are proud to be associated with Ebrahim K. Kanoo and appreciate the commitment shown by their team.”

EIL is India’s largest battery manufacturer with an installed capacity of more than 36 million batteries per annum, and a production range that includes car batteries, heavy duty trucks, busses, two-wheelers, gensets, and other products. EIL products are available in 46 countries, covering 5 continents.