Euro Motors Jaguar Land Rover strongly positioned itself as the leading marketing specialist by once again receiving multiple awards at the acclaimed 2018/2019 Jaguar Land Rover MENA Retail Marketing Awards.
Jaguar Land Rover Bahrain received multiple awards for a fifth consecutive year, with its accomplishments coming in a variety of categories, despite facing tough competition from other retailers in the region. The incredibly consistent performance by Jaguar Land Rover Bahrain saw them receive 4 awards in 4 different categories: Best Customer Service Marketing, Best APPROVED Pre-owned Marketing, Best CRM Marketing and the Best Use of Social Media.
Held at the Meydan Hotel on the 10th and 11th of July 2019 in Dubai, UAE, the event recognised the successes of every Rover retailer in the Middle East and North Africa Region for the company’s fiscal year 2018/2019.
Upon receiving the awards, Ms. Hannane Laidouni, Marketing Manager at Euro Motors Jaguar Land Rover, expressed her delight at the comprehensive victory and said: “Firstly, I would like to thank our senior management, led by our Managing Director, Mr. Majid Khalid Al Zayani and Mr. Stephen Lay, the General Manager of Euro Motors Jaguar Land Rover, for their leadership qualities and guiding principles as if it were not for them, we would not be established in the position we are today. These awards serve as a reflection of the hard work that the entire team at Jaguar Land Rover Bahrain puts in day in and day out to ensure that Jaguar and Land Rover remain the leading luxury automotive brands in the Kingdom.”
“This year we will continue to dedicate our time, efforts and creativity to get closer to our customers through various marketing initiatives. Our clientele is always regarded to be of the highest priority; hence we are going to keep on working diligently towards tactical campaigns, interactive experiences and dynamic drive events in order to solely benefit them. We look forward to another exciting year that will focus on serving prospective and loyal customers in the best possible manner,” she added.
The Marketing Department has gone from strength to strength during the last few years that saw an extraordinary increase in the quality and quantity of its initiatives. The department consistently ran successful promotional campaigns Jaguar and Land Rover vehicles, be it a brand new model or its APPROVED range. A number of collaborations also took place with major organizations for various events in Kingdom including the Bahrain Grand Prix 2019, which also saw the exclusive premiere of the award-winning Jaguar I-PACE, the opening of Jaguar Experience, Ramadan campaigns, various sales drive events and the recently launched Service@Home offering which is the first of its kind in the Kingdom.