The Coca-Cola Bottling Company of Bahrain (TCCBCB) hosted the US Ambassador to Bahrain, His Excellency William V. Roebuck to the Coca-Cola manufacturing facility as part of the ‘Discover America Week’. As part of the visit, His Excellency was accompanied by Mr. H. Delano Roosevelt, Vice President of American Chamber of Commerce, and were briefed on Coca-Cola’s key role in contributing towards Bahrain’s economic vitality and active support towards community sustainability programs.
Ambassador Roebuck highlighted Coca-Cola as an example of the long-standing commercial relationship between Bahrain and the United States that stretches back over 120 years.
Coca-Cola, which enjoys a long history in Bahrain for over 25 years has witnessed significant growth across all segments of Coca-Cola’s extensive portfolio of beverages, produced at its Bahrain bottling facility. This includes Coca-Cola, Coke Light, Coke Zero, Sprite, Sprite Light, Fanta Orange, Fanta Citrus, Fanta Strawberry, Schweppes range, Arwa and Safia water. Moreover, the company which employees 230 people representing 12 different communities with 33% Bahraini workforce, serves Bahrain and Qatar markets and over 5,600 customers, including retailers, convenience stores, theaters, kiosks and vendors and end-users.
During the visit, the company highlighted its commitment to making a positive difference in Bahrain with community engagement initiatives; raising awareness and educating local community about recycling/upcycling through a charitable art upcycling program, ‘Create Beautiful Things’; providing refreshments to laborers during hot summer months through the ‘Thirst Quenchers’ campaign; as well as the Danat Project; empowering the physically-challenged community with sponsored kiosks placed around Bahrain.
Mohamed Akeel – Managing Director, The Coca-Cola Bottling Company of Bahrain, commented, “Coca-Cola is delighted to host His Excellency and to showcase our commitment to Bahrain, including our manufacturing operations and sustainability initiatives. Given its large and diverse consumer base, Bahrain has been a great success story for us as we aim to continue to offer great tasting and high-quality beverages to our consumers and invest more in community-awareness programs.”