VIVA Bahrain, the Kingdom’s leading telecom operator has signed an exclusive partnership with leading international brand franchise operator, Alshaya, to provide secure and convenient mobile payments at Alshaya stores, cafes and restaurants in Bahrain, using VIVA Cash. Alshaya’s partnership with VIVA Cash will enhance its customers’ shopping experience by allowing them to use their mobile phones as an easy payment tool for their purchases in the 170-plus establishments that Alshaya Trading Co. operates in Bahrain.

Customers will now be able to use the VIVA Cash app for their diverse lifestyle and shopping needs across an extensive selection of over 50 brands including Starbucks, H&M, Footlocker, Mothercare, Debenhams, P.F. Chang’s, The Cheesecake Factory, Asha’s, Pinkberry, IHOP, The Body Shop, M.A.C, Boots, Pottery Barn, and more.

Commenting on the partnership, VIVA Bahrain Chief Commercial Officer, Karim Tabbouche, said “Our strategic partnership with Alshaya is one of the several key partnerships we have successfully signed, and it significantly expands the number of locations where VISA Cash can be used. With this partnership, VIVA customers will also have a wider range of payment solutions that will allow them to choose their preferred payment for a more convenient shopping experience around the Kingdom”.

VIVA Cash can be downloaded for free on the Apple Store and Google Play Store, and is accepted by a wide portfolio of merchants which includes retail, restaurants, cafes, supermarkets, medical and healthcare centres, in addition to international remittance services embedded in the application.