Volvo Cars’ XC90 premium SUV cemented its position as the Middles East leading car by winning “Car of the Year” and “Best Midsize Premium SUV” awards at the 2016 Middle East Car of the Year Awards (MECOTY), the biggest, most coveted award of the regional automotive industry.

Voted through a thorough nomination and 10 criteria scoring process, the XC90 premium SUV claimed the jury’s overall top choice. With a 12-member jury of established and specialized regional motoring media, the MECOTY is the Middle East’s only independent and most credible automotive award.

“We are proud that our flagship car has been appreciated regionally as it represents the cornerstone of a complete new generation reflecting Volvo’s heritage, the value of authenticity and Scandinavian design”, said Emre Karaer, General Manager at Volvo Cars Middle East and North Africa. “We would like to thank the MECOTY committee and jury for their recognition”.

“We congratulate Volvo for winning the coveted JURY COTY award. It truly is remarkable how manufacturers are coming up with new innovations and features with their latest models every year. The competition is getting tougher every year and we are honoured to serve as a platform for consumers to choose their new vehicles based on the awards results.” said Saaed Al Marzouqi, CEO, Custom Events, LLC.

To date the XC90 picked up 6 prestigious awards in the region to name a few Best Mid-Size Premium SUV – 2015 by Arab Wheels Award; 2016 Car of the Year and Best Premium SUV Award- 2016 by Wheels; Clever Clogs Award – 2015 by Motoring Middle East; Best Mid-Size Premium SUV – 2016 and Car of the year by Middle East Car of the Year.