City Centre Bahrain, the premier shopping, entertainment, and lifestyle destination in the Kingdom, has launched a campaign to celebrate its customers and reward shoppers for their ongoing support and loyalty. From 1March until 10 April 2021, the mall — the largest shopping, leisure and entertainment destination in Bahrain — will offer visitors a chance to win a rich range of exciting prizes, and a brand-new luxury car: a Lexus RC F sports coupe.
In order to enter the draw and get the opportunity to win the luxury coupe, customers simply have to spend BD30 at City Centre Bahrain and submit their receipts at one of several redemption desks located across the mall. Customers will then receive a notification — via email or SMS — along with the details of their registered e-coupons.
Customers can also get their hands on a selection of instant rewards, including vouchers and Mall Gift Cards, by taking part in the mall’s “Shuffle Runway” activation — located in the Central Galleria. Customers who spend BD30 will be invited to enjoy the gamified experience: a classic concept pairing the creativity of fashion with the fun of vintage board games. Players will be provided with cues to push weighted discs, sending them gliding down a narrow court shaped as a fashion runway. Players will be tasked with resting these discs within marked areas to win a selection of prizes.
Duaij Al Rumaihi, Mall Director, City Centre Bahrain, said: ““Every year at City Centre Bahrain, each and every single one of my colleagues and I look forward to springtime with much excitement. As always, the season promises a great deal of fun and rewards for our mall visitors; with our customers being given even more access to a diverse and unique range of shopping experiences enlivened by exclusively curated games. We look forward to welcoming all shoppers and members of the community to explore the season’s latest high-end and street-style fashion arrivals, get their hands on an array of discounts, and potentially pick up a brand-new car to boot.””
In-keeping with Majid Al Futtaim’s commitment to placing the people and communities it serves at the heart of everything it does, City Centre Bahrain’s newly-launched Spring campaign aims to reward customers for their loyalty and continued support. The campaign underlines that mall visitors, as always, remain top of mind; being Majid Al Futtaim’s number one priority. This is reflected by the focus placed on health and safety at City Centre Bahrain. To safeguard the wellbeing of shoppers and employees, mall visitors must wear masks at all times; in addition to sanitising their hands prior to entry, avoiding public gatherings, and ensuring a physical distance of at least 1.5 metres from others. It is also mandatory for all visitors to have their temperature screened before being permitted to enter the mall. For more information about City Centre Bahrain and the mall’s Spring campaign, please visit: www.facebook.com/citycentrebahrain or www.citycentrebahrain.com.