Monday, September 21, 2020

AI to Enhance CSR Strategy by: Dr. Jassim Haji

Corporate Social Responsibility (CSR) is gaining more and more importance in the kingdom. Major industrial and financial companies in Bahrain are establishing solid CSR in their organization. The companies with a good CSR strategy in place have a distinct competitive advantage. Consumers prefer products and services by socially responsible organisations even at a higher price. The companies have started to have CSR budgets to leverage this trend. However, many times the impact created by CSR programs does not reach its potential because of various glitches. The use of Artificial Intelligence (AI) in CSR can improve the efficiency and reduce these glitches.

The main glitches in failure or improper performance of CSR programs are caused due to three factors – inaccuracy in the impact measurement process, Attitude and behaviour of the management towards the CSR program, and improper integration of CSR initiatives with business strategies.

Following are some of the possible applications of AI to improve the CSR processes:

AI can understand the business value drivers of a firm as well as its ability to generate positive outcomes for multiple stakeholders. Taking the CSR goals into consideration a smart system can recommend a programme strategy and map that can help to configure and optimize a CSR program.

The AI technology can eliminate or reduce human bias in value measurement and materiality assessment.

An AI system can dynamically monitor and track emerging trends and global changes and can provide accurate and multi-dimensional performance measures of a CSR programme against global standards.

The smart technology can also identify management bias, insincerity, dishonesty, self-serving as well as other management issues and can provide recommendations to tackle them.

AI can also detect fraud and improve the internal controls.

Apart from all of these applications, smart technology can help in identifying the integration points of Corporate strategy and CSR program. This way the corporates can start integrating the CSR strategies in the overall business operations.

Materiality assessment:

Materiality is a key concept of CSR. With the help of AI, companies could use large amounts of public and internal data to get solid prioritisation of relevant topics, saving both time and resources.

Energetic optimisation:

AI could help in analysing large amounts of data and optimise energy efficiency during production. For example, Google achieved energy savings of 30% for its data centres by using AI3.

Carbon Footprint Calculation:

A company’s carbon footprint is an important KPI related to environmental sustainability. Instead of extensive bottom-up analysis, AI could be used to estimate the carbon footprint top-down, making use of mostly public data and avoiding the effort of extensive data collection.

Developments related to artificial intelligence have the possibility to impact and change corporate sustainability practices. The increasing amount of available sustainability-related data is an opportunity for a company’s CSR practices, and some viable use cases exist already now. Besides having reliable data, it is also important to thoroughly define the purpose and target of an AI project and to start on a small scale with incremental improvements.


by: Dr. Jassim Haji


Bahrain exports BD190 Million Worth of Products of National Origins during August 2020

The Information &eGovernment Authority (iGA) issued its foreign trade report of August 2020, encompassing data on the balance of trade, imports, exports (national origin),...

BD 150,000 ‘Shop & Win’ anniversary bonanza

Lulu Hypermarket is celebrating its 13th anniversary of being a retail leader in the Kingdom of Bahrain with a grand ‘Shop and Win’ e-raffle...

The aftermath of a historic night for BRAVE CF and Arab MMA

BRAVE Combat Federation’s vision of globalizing the sport started within the Arab world, which was often overseen by many other organizations, and to provide...

KHK MMA dominates at BRAVE CF 41 with four huge victories

BRAVE Combat Federation hosted the first of three groundbreaking events last Thursday in the Kingdom of Bahrain, with seven bouts taking place behind closed...

RHF Secretary-General visits flood-affected areas in Sudan

Royal Humanitarian Foundation (RHF)'s Secretary-General Dr. Mustafa Al-Sayed, visited some areas affected by the floods and torrents that swept Sudan. This came under the directives...

HH Khalid bin Hamad congratulates ‘Your Talent at Home’ winners

First Deputy Chairman of the Supreme Council for Youth and Sport (SCYS) and President of Bahrain Olympic Committee (BOC) His Highness Shaikh Khalid bin...

Carrefour Bahrain Introduces ‘Click and Collect’: The Latest Innovation for Faster and More Flexible Online Shopping

Carrefour, operated by Majid Al Futtaim in the Kingdom of Bahrain, is introducing Click and Collect, a new service that will give online shoppers...

stc Bahrain joins stc Group as the diamond sponsor of Virtual Capacity Middle East

stc Bahrain, a world-class digital enabler, joins stc group Kuwait and KSA as a Diamond sponsor of the virtual Capacity Middle East Conference 2020,...

Volunteering for Humanity: The phase III clinical trials in the Kingdom

The phase III clinical trials are being conducted in the Kingdom in collaboration with Abu-Dhabi based G42 Healthcare using a vaccine developed by Sinopharm...

Driver License and Vehicle Certificates Can Now Be Issued Via!

Having earlier introduced a number of traffic services such as Payment of Traffic Conventions and Issuance of International Driving Licenses, the National Portal

Declaration Supporting Peace: A historic, brave step aimed to enhance regional security and stability

The declaration supporting peace signed by the Kingdom of Bahrain with the State of Israel is a historic move towards establishing peace in the...

The Avenues-Bahrain 3rd Year Anniversary Celebration

The Avenues-Bahrain is celebrating its 3rd year anniversary since opening its doors to the public on the 29th of October 2017. The Avenues –...

Plans to improve electricity, water services discussed

Electricity and Water Affairs Minister, Wael bin Nasser Al-Mubarak, received here today the representative of the third constituency of the Northern Governorate at the...

SCE launches training course for radiological and nuclear emergencies

The Supreme Council for Environment (SCE)’s CEO Dr. Mohammed Mubarak bin Dainah, launched the national training course on responding to radiological and nuclear emergencies. The...

Interior Minister: valid PCR certificates for entry to Bahrain via causeway

The Interior Minister General Shaikh Rashid bin Abdullah Al Khalifa said that Polymerase chain reaction (PCR) certificates accredited by the Saudi Health Ministry within 72...