American Ambassador to Bahrain H.E. Justin Siberell, Ambassador of the United States of America inaugurated the ‘Discover America’ promotion celebration at the Lulu Hypermarket on October 15, 2018. The festival celebrates the bounty of American products across the aisles of Lulu – the electronics, the white household goods brands, specialty cheeses, meats, vegetables and fruit and a stylish range of home décor.
Well-known American brands such as Coca Cola and motorbike giant Harley Davidson also took part in the grand opening on which to have a taste of the Harley experience. Lulu Hypermarket’s in-store Hot Food section is showcasing popular American favourites such as specialty burgers and hot dogs and apple pie.
The American Mission Hospital is part of the festival in Juffair and will offer free health checks to visitors. Charge card leader American Express is a supporter and will be present at the festival.
Mr. Juzer Rupawala, Director of the Lulu Group led the Lulu management at the inauguration. Also present were the Board members of AMCHAM, the business facilitator link between Bahrain and American chambers of commerce.
The promotion will run till 21st October 2018.