In line with its long-standing mission to ensure customer safety, Nissan Bahrain has taken a bold step to reduce the presence of counterfeit spare parts in the Kingdom. Engaging a broad aftersales ecosystem, Nissan has undertaken the development and delivery of counterfeit spare part identification training sessions for authorities, partners, and customers across Bahrain.
Nissan’s ongoing collaboration with government entities across the GCC continues to grow, with training currently deployed to Customs Authorities, Economic Departments, and Police in Bahrain. Teams are trained to identify frequently counterfeited items, including spark plugs, brake pads, and oil filters, and detect the subtle differences between a genuine and counterfeit products.
Ahmed Dailami, General Manager, Nissan Bahrain, said: “Customer safety and satisfaction remain our number one priority, and we are committed to our responsibility towards protecting our customers from the dangers of counterfeit products. Through our partnerships with authorities across Bahrain, we are taking concrete steps to ensure that our customers have access to genuine products that deliver added safety and peace of mind while retaining the authenticity of our Intellectual Property Rights (IPR).”
The global automotive counterfeit market continues to pose an imminent risk for drivers, passengers, and pedestrians, reducing the performance and reliability of vehicles in the long run. The trainings hosted and provided by Nissan, form part of the brand’s wider efforts against counterfeit products in the region, such as visits to over 320 retailers across the GCC in the past six months to verify the genuineness of aftersales products in the market.
Earlier this year and as a testament to its sharpened focus on aftersales products and services, the company hosted the prestigious Nissan Aftersales Conference, gathering longstanding partners from across the region. Sharing insights and highlighting its roadmap for future successes, the conference solidified Nissan’s commitment to customers across Bahrain and the need to embrace phygital touchpoints in creating a seamless ownership experience.
Nissan’s aftersales product portfolio in Bahrain comprises of over 9 spare parts branches, including Nissan Genuine Oil, Nissan Genuine Batteries, and Nissan Genuine Accessories. This is supported by over 500 Value Advantage® parts that offer Nissan-validated performance, quality, and easy installation at a more affordable price.
Customers who encounter counterfeit spare parts or would like to confirm the authenticity of a product are urged to reach out to Nissan Bahrain’s call center at +973 17732732