TotalEnergies Marketing Middle East (TEMME), recently signed a strategic new distributorship agreement for the Elf Lubricants brand with Y. K. Almoayyed & Sons (YKA) TBLE Division, part of Y. K. Almoayyed & Sons Group – a highly diversified conglomerate based in Bahrain.
The agreement was signed by Farouk Almoayyed – Chairman of YKA Group and Karine Singh, Managing Director of TEMME in the presence of representatives from both companies.
Established in 1967 in France, the ELF brand has a very strong brand awareness among automobile experts. ELF products are sold in over 110 countries through a dedicated range of lubricants for cars, motorcycles, and heavy-duty vehicles.
Under the terms of this new partnership YKA TBLE Division will serve as an authorized distributor of Elf branded lubricants in Bahrain. The newly signed agreement proves to be timely and strategic with both parties combining their industry expertise to further expand their presence in the automotive aftersales market in Bahrain.
Farouk Almoayyed, Chairman of YKA Group, commented: “As a leading business group in Bahrain, we are proud to represent ELF Lubricants in Bahrain and contribute to the brand’s growth in the kingdom. We look forward to a long-lasting and fruitful relationship with ELF.”
Karine Singh, Managing Director – TotalEnergies Marketing ME said: “We have ambitious targets to launch and promote Elf as a brand of passion in the Middle-East region. The association with YKA, a strong player in the automotive sector and a reputed and respected business group, is a key stepping stone for the Elf brand in Bahrain.” With the new agreement in place, both parties shall increase the number of lube change outlets in Bahrain to spread the geographical reach within the country, enabling customers to have access to premium quality lubricants in the country